Brand Specialist - Develop Impactful Brand Strategies at Iris Bakehouse

Iris Bakehouse is seeking a dynamic Brand Specialist to join our team in Jakarta Selatan and lead the development of impactful brand strategies for our innovative brand, PITCH+. This role offers a unique opportunity to shape the future of our brand, driving growth, engagement, and market dominance in the competitive food and beverage industry.

As a Brand Specialist, you will be at the forefront of creating and executing strategies that resonate with our target audience. You will work closely with cross-functional teams to ensure that our brand messaging, visual identity, and digital presence are cohesive and compelling. This role is ideal for a strategic thinker with a passion for branding and a proven track record of delivering results.

📋 Tanggung Jawab Pekerjaan

Key Responsibilities:

• Develop and implement comprehensive brand strategies that align with business objectives and market trends.
• Lead brand audits and research to identify opportunities for enhancement and innovation.
• Create and manage brand guidelines, including visual identity, tone of voice, and messaging frameworks.
• Collaborate with marketing, sales, and product teams to ensure brand consistency across all touchpoints.
• Monitor brand performance using key metrics and analytics tools such as Google Analytics and social media insights.
• Manage and execute brand campaigns, including digital marketing, social media, and traditional advertising.
• Stay updated with industry trends and best practices to continuously improve brand strategies.
• Present and defend brand strategies to stakeholders, ensuring alignment with business goals.

🎓 Kualifikasi & Syarat

Kualifikasi & Syarat:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in brand management or a similar role, with a proven track record of successful brand campaigns.
• Strong understanding of digital marketing and social media strategies.
• Proficiency in using brand management tools such as Hootsuite, Canva, and Adobe Creative Suite.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Creative thinker with a passion for innovation and a keen eye for detail.
• Fluency in both English and Indonesian.

🛠️ Keahlian

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